We Are ‘Loving Lilydale’
Just Gold has come onboard to lead production and social media management of ‘Loving Lilydale’ campaign.
Loving Lilydale is an online and social media brand that was created in collaboration between Lilydale’s local businesses and the Level Crossing Removal Project.
This project aimed to create a campaign celebrating the unique people, places, and businesses of Lilydale with authentic social media content across Facebook, Instagram and YouTube. The Level Crossing Removal Project hopes to generate community connectivity and interest in the area to lead up to the construction of a new station precinct.
The campaign’s purpose is to help traders overcome any disruption from level crossing removal works and ensure that shoppers and locals have reason to continue returning to the precinct.
Just Gold has started by meeting with community members in order to get an authentic understanding of the location and people. From here we will photograph locals, businesses and scenery to capture the spirit of Lilydale.
With our brand execution and social media campaign, we hope locals in the Melbourne suburb of Lilydale will have a lot love about the area.
If you’re looking for another reason to love Lilydale, check out the campaign here:
