Creative and Campaigns

An inclusive communications agency built on strategy

We produce content and campaigns across digital, print and multimedia for government, enterprise and social sector clients. Every creative engagement starts with strategy and runs through The Ethos Method, which centres lived experience, ethical storytelling and measurable outcomes. The work is technically compliant, responsive to the communities it reaches, and ready for commercial use.

Advertising and Campaigns

Campaigns for awareness, behaviour change and stakeholder engagement. Includes campaign strategy, messaging, copywriting, art direction and integrated rollout across media platforms.

Branding and Design

Visual identity systems built for cultural relevance, accessibility and use across every channel. Includes naming, logo design, brand voice, WCAG compliant visual systems and brand guides.

Editorial, Instructional and Narrative Content

Content that educates and explains, written for clarity and inclusion. Includes learning modules, public information, reports, toolkits and community resources in plain English and Easy English.

Video, Podcast, Photography and Animation

Multimedia storytelling that reflects lived experience. Includes scripting, filming, editing, subtitling, post production and content formatted for every platform. Our crews are fully insured, risk assessed and trained for infrastructure and government environments.

Ethical storytelling

We tell stories with the people they belong to. Lived experience production and inclusive narrative design are part of every brief, and our productions meet WCAG 2.1, Easy English and cultural safety standards. Inclusion options include captions, multilingual edits, Auslan integration and neuroaffirming production.

Creative work we have delivered

• Department of Jobs, Precincts and Regions. A video series showing the impact of Victoria’s Social Procurement Framework, filmed across three Victorian locations and subtitled in six community languages.
• Victorian Government Social Enterprise Strategy 2021 to 2025. The visual identity, document layout and launch video content, aligned with Brand Victoria.
• Social Traders. Work across content strategy and campaign delivery since 2019, including their national awards content each year.
• Enable. A brand identity rolled out across digital, print and public space, including a full tram wrap with Yarra Trams.
• Semaphore Greek Festival. Campaign strategy, bilingual content and stakeholder engagement since 2017.

Request our design and video folios

Our design folio and video folio are on the Capability page. Email hello@justgold.net for case studies or a briefing on your project.