Just Gold Announced a Telstra Best of Business Award Finalist
Social enterprise Just Gold has been named a Victorian finalist in the 2022 Telstra Best of Business Awards.
Over 24,000 businesses were nominated, and Just Gold Digital Agency has been selected by expert judges for ‘accelerating women’ and shaping Australia’s economic, social and cultural prosperity.
The ‘accelerating women’ category showcases businesses that excel and who are actively challenging exclusion and inequality to create meaningful and lasting equity for women.
Just Gold is the first of its kind in Australia to combine a full service consultancy, creative agency, and social enterprise. The disruptive social enterprise works with organisations, Government, businesses, and other social enterprises to deliver strategic communications, production, and creative commercial solutions while enhancing their ethical footprint.
Founder Kyriakos Gold’s vision began over a decade ago: what if people could achieve representation and connect with like minded people using digital tools and content creation? What if they could achieve social change without relying on traditional structures, simply by empowering themselves?
He has since built a network of professionals who understand the needs of minorities and empowers them to design their own solutions under the vision of a just world where everyone has access to opportunity and information.
Empowering women is a core tenet of the business.
80% of Just Gold employees are women including leaders in the education sector. Just Gold also offers internship opportunities to like minded students from across the country working as an industry partner with RMIT University and the University of Adelaide.
Just Gold has pioneered projects highlighting issues affecting women which are routinely swept under the rug. The social enterprise has championed a national gender and age equity project with an impressive network of key partners and stakeholders.
“The Invisible Woman” project started as a social partnership with the City of Melbourne and quickly secured the support of the City of Adelaide, Good Shepherd, The University of Adelaide, and RMIT University. The project tackles the gender inequity facing women once they turn fifty and are nudged to the sidelines, forgotten, undervalued, causing devastating economic impact and long term wellbeing.
The project aims to ensure that all people can participate in the social, cultural, economic, and civic life of the city featuring face to face consultations and engaging with businesses that commit to action.
Just Gold is also producing an online resource to connect women and businesses across the nation. The resources will include a monthly newsletter, a docuseries, and a podcast, all empowering everyday women to share their stories.
“We are beyond proud to be part of this year’s Telstra Best of Business Finalists and in the accelerating women category. We believe that good business begins with looking after our people, community, and environment. That’s the path to sustainable business and Telstra recognises that in their selection process.”
Just Gold Digital Agency CEO Kyriakos Gold said.
“We are creating a national movement to better the lives of Australian women. To better all of our lives. The impact of The Invisible Woman will be evident in the coming year as we see more women connect with each other, build online communities, and become increasingly visible in the public sphere.”
“Research showed women in Melbourne were hardest hit and are taking the longest to recover financially and socially from lengthy lockdown.”
“We are using this digital platform to fight for equal opportunity for women of all ages across Australia and to create better, more inclusive societies,” he said.
The Telstra Best of Business Awards are the most reputable business awards in the country. Just Gold team is delighted to be recognised for their work in driving positive change in gender equality.
