Digital Market Analysis and Strategy Insights
Sector wide digital insights to shape the future of public education platforms.
- Client
- Victorian Skills Authority
- Stream
- Strategy and Consulting
- Sector
- Education and training
- Approach
- The Ethos Method
ResultVSA gained a clear roadmap for modernising its public platform, with accessibility, user experience and competitiveness as the priorities.
Overview
The Victorian Skills Authority (VSA) engaged Just Gold to conduct a digital market analysis to inform the next phase of its public platform. The aim was to understand how leading education and training organisations, in Australia and overseas, are changing their digital experience to stay competitive and focused on their users.
Challenge
VSA needed strategic clarity in a fast changing sector. Education delivery was shifting, and the task was to identify trends VSA could act on while keeping the work relevant to public sector values.
Approach
Delivered using The Ethos Method, Just Gold led a targeted benchmarking project that reviewed over 40 digital platforms across:
- Victorian TAFEs and private RTOs
- Australian education aggregators
- State and federal authorities
- Global comparators in New Zealand, the United Kingdom, Canada and the European Union
The methodology combined UI and UX benchmarking, accessibility audits, user journey analysis and content strategy assessment.
Deliverables
- Final market analysis report with strategic recommendations
- Comparative insights dashboard
- Sector specific action map for digital investment
- Prioritised UX enhancements aligned to public standards
Outcome
VSA gained a clear roadmap for modernising its public platform, with accessibility, user experience and competitiveness as the priorities. The insights informed future procurement, platform upgrades and internal capability building. The UX findings now guide VSA’s platform development.
