Social Traders Australia Awards: National Digital Production and Storytelling

Overview

Since 2019, Just Gold has worked with Social Traders in several capacities, from content strategy to campaign delivery. Just Gold produces the national awards content each year, recognising leadership in social procurement across enterprise, government and the social sector.

Challenge

In 2020, COVID 19 stopped live events. Social Traders needed a certified social enterprise to deliver a fully digital production that captured the spirit of the sector and met national expectations.

Approach

Delivered using The Ethos Method, Just Gold managed full service digital production:

• Storyboarding and scripting for each award recipient
• Filming across eight locations in NSW, Victoria and Queensland
• Creating a unified digital brand and event identity
• Producing video for livestream, social and on demand use, with a multi camera livestream, remote panellists and an accessible event overlay

Deliverables

• End to end digital awards campaign
• Filming, editing, motion graphics and voiceover
• Livestream and social ready content suite
• Stakeholder engagement and coordination

Outcome

The campaign featured over 30 social enterprises across video and digital channels and reached over 60,000 viewers across government, business and community sectors. It gave the sector visibility during lockdown, and organisations have since used the content in ESG and sector reporting. Just Gold’s continued work with Social Traders has helped strengthen the national profile of social enterprise.