Social Enterprise Strategy 2021 to 2025

Overview

Just Gold has worked across multiple departments of the Victorian Government since 2020. For the Social Enterprise Strategy 2021 to 2025, Just Gold worked with the Department of Jobs, Precincts and Regions to develop the visual identity and video content, so the strategy spoke clearly to the social enterprise sector while aligning with Brand Victoria.

Challenge

The strategy needed to feel human, inclusive and focused on the future without departing from strict government branding requirements. COVID 19 restrictions complicated stakeholder engagement, and the ministerial launch had to be produced under pandemic constraints.

Approach

Delivered using The Ethos Method, Just Gold:

• Designed a campaign aligned visual identity using expanded Brand Victoria elements, with geometric and triangular forms, a refined colour palette, and infographics and icons that simplified the strategy’s goals
• Selected authentic, diverse imagery and used inclusive language
• Facilitated digital workshops to test and refine the design with social enterprise stakeholders
• Produced video content for the rollout using remote direction, COVID safe editing and post production of sourced footage

Deliverables

• Full visual identity suite and document layout
• Video campaign and launch content
• Stakeholder engagement assets
• Digital feedback and consultation process

Outcome

The strategy launched with sector wide support and recorded 200+ downloads in the first month. Other departments adopted it as a visual and engagement benchmark, and it continues to serve as a model for co designed policy communication. The launch video has been used in sector briefings, government communications and stakeholder packs.