Editorial and content standards
The ethical standards Just Gold applies to everything it publishes, including consent, review and corrections.
Easy Read
This policy is about what we publish.
Everything we publish must be accurate and respectful.
We get consent before sharing someone's lived experience.
We do not tell stories built on fear or pity.
We use respectful and accessible language.
Someone with lived experience checks content about their community.
We fix mistakes within 48 hours of confirming them.
Harmful content may be taken down straight away.
In plain language
Everything Just Gold publishes must be accurate and respectful. We get consent before sharing anyone's lived experience, and we avoid stories built on fear or pity. Content about First Nations, LGBTIQA+, disability or cultural communities is reviewed by someone with lived experience or knowledge. Factual errors are corrected within 48 hours of being confirmed.
Full policy
Section 4: Ethics and governance
We don't just meet standards; we help define them. This section sets the tone for ethical governance, community accountability, and our content responsibilities as a public facing agency. We listen, respond, and lead with transparency in every interaction.
Policy statement
Our content shapes public understanding. Whether we’re producing reports, media, campaigns or internal training tools, Just Gold applies high ethical standards to ensure accuracy, dignity, and representation.
Editorial commitments
- Ensure consent, especially when publishing lived experience.
- Respect cultural protocols and attribution.
- Avoid narratives based on fear, pity or trauma voyeurism.
- Use strengths based, inclusive, and accessible language.
- Disclose funding sources or partnerships that may influence content.
Content review
- All external content is reviewed by at least one manager and one content specialist.
- First Nations, LGBTIQA+, disability or cultural content must be reviewed by someone with relevant lived experience or knowledge.
Corrections and retractions
- Factual errors will be corrected transparently within 48 hours of confirmation.
- Harmful or inaccurate content may be taken down immediately pending review.
Application
Applies to all written, visual, or multimedia content produced by or for Just Gold, including social campaigns, client deliverables, and digital platforms.
- Status
- Under review
- Version
- 2.0
- Last updated
- 14 May 2025
- Effective date
- 14 May 2025
- Review date
- March 2027
- Owner
- CEO, Just Gold